How do digital media strengthen the role of social networks in promoting farmers' adoption of climate change mitigation measures?

IF 4.4 2区经济学 Q1 AGRICULTURAL ECONOMICS & POLICY

China Agricultural Economic Review Pub Date : 2024-04-22 DOI:10.1108/caer-05-2023-0118

Qiqi Liu, Tingwu Yan

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引用次数: 0

Abstract

Purpose

This paper investigates the ways digital media applications in rural areas have transformed the influence of social networks (SN) on farmers' adoption of various climate change mitigation measures (CCMM), and explores the key mechanisms behind this transformation.

Design/methodology/approach

The study analyzes data from 1,002 farmers’ surveys. First, a logit model is used to measure the impact of SN on the adoption of different types of CCMM. Then, the interaction term between digital media usage (DMU) and SN is introduced to analyze the moderating effect of digital media on the impact of SN. Finally, a conditional process model is used to explore the mediating mechanism of agricultural socialization services (ASS) and the validity of information acquisition (VIA).

Findings

The results reveal that: (1) SN significantly promotes the adoption of CCMM and the marginal effect of this impact varies with different kinds of technologies. (2) DMU reinforces the effectiveness of SN in promoting farmers' adoption of CCMM. (3) The key mechanisms of the process in (2) are the ASS and the VIA.

Originality/value

This study shows that in the context of DMU, SN’s promotion effect on farmers' adoption of CCMM is strengthened.

查看原文本刊更多论文

数字媒体如何加强社交网络在促进农民采取气候变化减缓措施方面的作用？

目的本文研究了农村地区的数字媒体应用如何改变了社交网络（SN）对农民采取各种气候变化减缓措施（CCMM）的影响，并探讨了这种改变背后的关键机制。首先，使用对数模型来衡量 SN 对采用不同类型 CCMM 的影响。然后，引入数字媒体使用（DMU）与 SN 之间的交互项，分析数字媒体对 SN 影响的调节作用。最后，利用条件过程模型探讨了农业社会化服务（ASS）和信息获取有效性（VIA）的中介机制：(结果表明：（1）农业社会化服务对采用 CCMM 有明显的促进作用，这种影响的边际效应随技术种类的不同而不同。(2) DMU 强化了 SN 在促进农民采用 CCMM 方面的有效性。(原创性/价值本研究表明，在 DMU 的背景下，SN 对农民采用 CCMM 的促进作用得到了加强。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

China Agricultural Economic Review AGRICULTURAL ECONOMICS & POLICY-

CiteScore

9.80

自引率

5.90%

发文量

审稿时长

>12 weeks

期刊介绍： Published in association with China Agricultural University and the Chinese Association for Agricultural Economics, China Agricultural Economic Review publishes academic writings by international scholars, and particularly encourages empirical work that can be replicated and extended by others; and research articles that employ econometric and statistical hypothesis testing, optimization and simulation models. The journal aims to publish research which can be applied to China’s agricultural and rural policy-making process, the development of the agricultural economics discipline and to developing countries hoping to learn from China’s agricultural and rural development.