Unveiling Resilience: Strategic Responses, Success Factors, and Challenges Faced by Latin American Female Entrepreneurs Amid the COVID-19 Pandemic

Q1 Business, Management and Accounting

IEEE Engineering Management Review Pub Date : 2023-11-22 DOI:10.1109/EMR.2023.3327742

Asghar Afshar Jahanshahi;Milagros Isabel Rivas Mendoza;Iliana E. Aguilar-Rodríguez

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Abstract

This research aims to identify critical success factors and challenges faced by nontechnical female entrepreneurs during the COVID-19 pandemic. Additionally, it aims to explore the strategic financial, marketing, and safety responses taken by these entrepreneurs to sustain their businesses. Data are collected through interviews and surveys from 106 female entrepreneurs in Peru and 100 female entrepreneurs in Ecuador. Key findings reveal the importance of physical and mental health, as well as excellent customer service, for the success of nontechnology-based businesses. Both countries express concerns about the risk of infecting family members. Resilience strategies include cost reduction and issuing bonds. Our research contributes to the understanding of nontech female entrepreneurs and their businesses in Peru and Ecuador during the ongoing COVID-19 crisis. It highlights important factors for success and survival and addresses the significant challenges faced, as well as the strategic responses employed by these entrepreneurs within the Latin American context.

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揭开复原力的面纱：拉美女企业家在 COVID-19 大流行中的战略对策、成功因素和面临的挑战

本研究旨在确定非技术女企业家在 COVID-19 大流行期间所面临的关键成功因素和挑战。此外，本研究还旨在探讨这些企业家为维持其业务而采取的财务、营销和安全战略应对措施。数据是通过对秘鲁 106 名女企业家和厄瓜多尔 100 名女企业家的访谈和调查收集的。主要研究结果表明，身心健康以及优质的客户服务对于非技术型企业的成功非常重要。这两个国家都对感染家庭成员的风险表示担忧。应对策略包括降低成本和发行债券。在 COVID-19 危机期间，我们的研究有助于了解秘鲁和厄瓜多尔的非技术女性企业家及其企业。研究强调了成功和生存的重要因素，探讨了面临的重大挑战，以及这些企业家在拉丁美洲背景下采取的战略应对措施。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

IEEE Engineering Management Review Business, Management and Accounting-Management of Technology and Innovation

CiteScore

7.40

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0.00%

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