Analyzing the Direct Effect of Multidimensional Country Image on Purchase Intention: A Preliminary Study on Foreign Student in Turkiye

IF 1.2 Q4 BUSINESS

Journal of East-West Business Pub Date : 2024-04-11 DOI:10.1080/10669868.2024.2333238

Emel Yarimoglu, Neslihan Paker

引用次数: 0

Abstract

The study examined direct effect of country image on purchase intention of Turkish product or service in the sample of foreign students. The questionnaire was developed by measures in literature an...

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分析多维国家形象对购买意向的直接影响：对土耳其留学生的初步研究

本研究以留学生为样本，探讨了国家形象对土耳其产品或服务购买意向的直接影响。该调查问卷是根据文献中的测量方法和土耳其的国家形象而编制的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of East-West Business BUSINESS-

CiteScore

2.10

自引率

26.70%

发文量

期刊介绍： Journal of East-West Business is a quarterly journal that deals with contemporary and emerging aspects of business studies, strategies, development, and practice as they relate to the Russian Federation, the new republics of the Commonwealth of Independent States, and Eastern/Central Europe-and business relationships with other countries of the world. The Journal of East-West Business is international in scope and treats business issues from comparative, cross-cultural, and cross-national perspectives. The journal features an Editorial Advisory Board that represents the Russian Federation, Eastern/Central European, and Baltic states in this new business arena.