All Watched Over by Our Data Double

Abstract

The term data double denotes information generated by and collected from users of networked communications to construct relational databases in marketing and other domains. Each subject (user) of this surveillance-panoptical system inevitably informs and objectifies all other subjects. Social media experiences are based on our continuously “tracked” engagement. Surveillance functions across written and spoken language, biometrics, geolocation, and visual and behavioral patterns. This text is primarily concerned with visual media and its production and (re)circulation as the accumulation of data through uploading, viewing, liking, commenting, remixing, and sharing. The article explores how selected media artists reflect upon the potential of recirculating information to reveal our data doubles and the surveillance-panoptical system.