Domesticating technology: Learning from the use of mobile phone of small women rural entrepreneurs in India during COVID-19

IF 3.1 1区 文学 Q1 COMMUNICATION
Debjani Chakraborty, Chhavi Garg
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Abstract

The COVID-19 pandemic and the worldwide lockdowns that followed the same have led to drastic changes in our lifestyles. While the lockdowns marked a global transition to a world of online services and products, the change was neither easy nor smooth for many. From lack of access to technology to the absence of skills to use it, the act of “going digital” was littered with challenges for people across the world. In the South-Asian country of India, this lack of access was further amplified by the presence of a gender digital divide. Among the women from various factions of the society, one such category affected by it was female entrepreneurs from small rural areas in India. These entrepreneurs were cut off from their clientele owing to a nationwide lockdown in the country imposed to curb the spread of COVID-19. Most of these women had no prior experience with technology (which is mobile phones in their case) but they not only negotiated access but used it to sustain and grow their entrepreneurial endeavors in a short duration of time. This study, through in-depth qualitative interviews with female entrepreneurs from small rural areas in India maps their usage patterns and their negotiations for domesticating mobile phones. The research found that the first two stages of domestication theory (appropriation and objectification) were easier to navigate for the women entrepreneurs, but gender expectations from them made the last two stages of incorporation and conversion challenging.
技术本土化:从 COVID-19 期间印度农村小型女企业家使用手机中学习
COVID-19 大流行和随之而来的全球封锁使我们的生活方式发生了翻天覆地的变化。虽然封锁标志着全球向在线服务和产品世界的过渡,但对许多人来说,这种变化既不容易也不顺利。从缺乏获取技术的途径到缺乏使用技术的技能,"走向数字化 "这一行为对世界各地的人们来说充满了挑战。在南亚国家印度,性别数字鸿沟的存在进一步加剧了人们缺乏获取技术的机会。在社会各阶层的妇女中,受其影响的一类是印度小农村地区的女企业家。由于印度为遏制 COVID-19 的传播而在全国范围内实行封锁,这些女企业家与客户的联系被切断。这些妇女中的大多数人以前都没有使用技术(对她们来说就是手机)的经验,但她们不仅通过谈判获得了使用技术的机会,而且还在很短的时间内利用技术维持和发展了自己的创业事业。本研究通过对印度小型农村地区的女企业家进行深入的定性访谈,描绘了她们使用手机的模式以及将手机国产化的谈判过程。研究发现,驯化理论的前两个阶段(占有和物化)对女企业家来说比较容易驾驭,但对她们的性别期望使最后两个阶段(纳入和转换)具有挑战性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
9.40
自引率
16.30%
发文量
36
期刊介绍: Mobile Media & Communication is a peer-reviewed forum for international, interdisciplinary academic research on the dynamic field of mobile media and communication. Mobile Media & Communication draws on a wide and continually renewed range of disciplines, engaging broadly in the concept of mobility itself.
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