Understanding the Interaction Effects of Sexual Appeals and Social Eating Cues in Food Advertisements on Attention, Memory, and Purchase Intention

IF 2 2区文学 Q2 COMMUNICATION

Journal of Broadcasting & Electronic Media Pub Date : 2024-04-11 DOI:10.1080/08838151.2024.2336923

Jiawei Liu

引用次数: 0

Abstract

Sexual appeals and social eating cues are pervasive elements within fast food advertising, widely recognized for their presumed effectiveness. However, their combined impact on cognitive processing...

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了解食品广告中的性诉求和社交饮食线索对注意力、记忆力和购买意向的交互影响

性诉求和社交饮食暗示是快餐广告中无处不在的元素，因其假定的有效性而广为人知。然而，它们对认知加工的综合影响...

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来源期刊

Journal of Broadcasting & Electronic Media COMMUNICATION-

CiteScore

4.90

自引率

6.20%

发文量

期刊介绍： Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.