Examining the mediating role of consumer desire for luxury: Can perceived sustainability and natural rarity evoke willingness to pay more?

IF 1.8 Q3 BUSINESS

Journal of International Consumer Marketing Pub Date : 2024-04-11 DOI:10.1080/08961530.2024.2333756

Xujia Wang, Billy Sung, Ian Phau

引用次数: 0

Abstract

The purpose of this study is to investigate how perceived sustainability and perceived natural rarity influence willingness to pay more for luxury. The mediating role of consumer desire for luxury ...

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研究消费者对奢侈品的渴望所起的中介作用：可感知的可持续性和自然稀有性能否唤起消费者支付更多费用的意愿？

本研究旨在探讨感知到的可持续性和感知到的自然稀有性如何影响消费者为奢侈品支付更多费用的意愿。消费者对奢侈品的渴望所起的中介作用...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Consumer Marketing BUSINESS-

CiteScore

7.60

自引率

6.10%

发文量

期刊介绍： The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.