Dynamics of male makeup artists in Indonesia: navigating entrepreneurship in the middle hegemonic masculinity

IF 3.1 Q2 BUSINESS
Cosmas Gatot Haryono, Louisa Christine Hartanto
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引用次数: 0

Abstract

Purpose

This paper aims to explore how Indonesian males who are entrepreneurs in make-up artists navigate their businesses in a society that relies on hegemonic masculinity. This goal is reached by concentrating on male make-up artist entrepreneurs in five Indonesian provinces and investigating how they actively rewrite their gender and inherent vocations by societal norms.

Design/methodology/approach

This paper adopts a qualitative phenomenological approach with methods. In-depth interviews and observations were conducted with 28 informants in five provinces of Indonesia.

Findings

These findings show that, aside from self-concept, family support is the most crucial determining factor that pushes men make-up artists to become businesses in the face of so many rejections. Persistence in battling for their fate is also critical in efforts to erase themselves, who are constantly subjected to hegemonic masculinity. Aside from that, it appears that the government's role in attempts to promote gender equality in all fields of business in Indonesia remains limited.

Originality/value

This paper contributes to the gender and entrepreneurship literature by providing a broader exploration of male entrepreneurs working in the field of female make-up artists in a society that still adheres to hegemonic masculinity.

印度尼西亚男性化妆师的动态:在中间霸权男性气质中领航创业
目的 本文旨在探讨印尼男性化妆师企业家如何在一个依赖霸权男性气质的社会中驾驭自己的事业。为实现这一目标,我们将重点关注印尼五个省的男性化妆师企业家,调查他们如何根据社会规范积极改写自己的性别和固有职业。研究结果这些研究结果表明,除了自我概念之外,家庭的支持是推动男性化妆师在面临众多拒绝的情况下创业的最关键的决定性因素。坚持不懈地为自己的命运奋斗也是抹杀自己的关键,因为他们一直受到霸权主义男性气质的影响。除此之外,政府在印尼所有商业领域促进性别平等的努力中似乎仍然作用有限。 原创性/价值 本文对性别和创业文献做出了贡献,对在一个仍然奉行霸权大男子主义的社会中从事女性化妆师工作的男性创业者进行了更广泛的探讨。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.40
自引率
15.60%
发文量
15
期刊介绍: Launched in 2009, the International Journal of Gender and Entrepreneurship (IJGE) aims to facilitate the natural evolution of the field of gender and entrepreneurship by drawing together the very best research contributions from around the world. The journal seeks to: -Provide a dedicated publication outlet for high calibre, international research of interest to scholars, entrepreneurs and policy makers in the field of gender and entrepreneurship -Offer a unique perspective on the practice of gender and entrepreneurship by including sections dedicated to practitioner and policy content -Support a more consistent global approach to the presentation of research in the field -Platform the work of dynamic young researchers and those who are in a position to offer new perspectives on this particular research area -Enable those active in the area as researchers, educators, trainers, practitioners, support personnel and policy makers to keep up to date with the field on an international level. The coverage of the journal includes, but is not limited to: Entrepreneurship, Female/Women’s entrepreneurship , Business, Management, Strategy, Gender, Economics, Internationalization, Marketing.
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