Unveiling the relationship between travel decision motives and destination brand equity in wedding tourism

IF 1.7 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Convention & Event Tourism Pub Date : 2024-04-09 DOI:10.1080/15470148.2024.2339194

Naoum Mylonas, Nikolaos Varotsis, Ioanna-Maria Vozinidou

引用次数: 0

Abstract

This study investigated the travel decision motives and the decision-making factors influencing wedding tourism, and the factors that pull people to choose a specific wedding location destination. ...

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揭示婚庆旅游中旅游决策动机与目的地品牌资产之间的关系

本研究调查了影响婚庆旅游的旅游决策动机和决策因素，以及促使人们选择特定婚庆地点目的地的因素。...

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来源期刊

Journal of Convention & Event Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.30

自引率

13.60%

发文量

期刊介绍： The Journal of Convention & Event Tourism provides multidisciplinary perspectives on conventions, exhibitions, and events. The journal provides global perspectives on this dynamic industry and encourages international submissions. All papers go through a double blind peer review process resulting in cutting-edge viewpoints on trends, innovations, and research regarding convention and event tourism. In addition, the Journal of Convention & Event Tourism includes conference and book reviews, critical reviews on major issues.