{"title":"Categorizing engagement behavior in sport brand communities – an empirical study informed by social practice theory","authors":"Pascal Stegmann, Tim Ströbel, Herbert Woratschek","doi":"10.1080/14413523.2024.2329826","DOIUrl":null,"url":null,"abstract":"This study ventures into uncharted territory by focusing exclusively on digital platforms to scrutinize engagement practices within sport clubs and their pivotal role in nurturing vibrant brand com...","PeriodicalId":48057,"journal":{"name":"Sport Management Review","volume":null,"pages":null},"PeriodicalIF":3.7000,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sport Management Review","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1080/14413523.2024.2329826","RegionNum":1,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This study ventures into uncharted territory by focusing exclusively on digital platforms to scrutinize engagement practices within sport clubs and their pivotal role in nurturing vibrant brand com...
期刊介绍:
Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.