An Evaluation of Leveraging AR and VR for Enhanced Customer Engagement and Operational Efficiency in e-Commerce

Muhammad Ehsan Rana, Kamalanathan Shanmugam, Kar Yee Chong
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Abstract

In the contemporary global economy, technology serves as the driving force behind industries spanning diverse sectors, marked by transformative industrial revolutions that significantly impact businesses and communities. Despite the commerce industry's substantial digital evolution, it faces persistent challenges on online platforms, including issues like shopping cart abandonment, elevated product return rates, and a lingering lack of customer confidence in eCommerce establishments. This paper delves into the potential of Augmented Reality (AR) and Virtual Reality (VR) to address these challenges, offering a novel perspective on merchandise representation and the overall retail experience. By integrating AR and VR technologies into Malaysian eCommerce companies, this research proposes a solution aimed at fostering positive consumer engagement and enhancing the psychological aspects of online retailing.
利用 AR 和 VR 增强客户参与度和电子商务运营效率的评估
在当代全球经济中,技术是各行各业的驱动力,以变革性的产业革命为标志,对企业和社区产生了重大影响。尽管商务行业在数字化方面取得了长足的发展,但它在在线平台上仍面临着持续的挑战,包括购物车放弃率、产品退货率升高以及客户对电子商务企业始终缺乏信心等问题。本文深入探讨了增强现实(AR)和虚拟现实(VR)在应对这些挑战方面的潜力,为商品展示和整体零售体验提供了一个新的视角。通过将 AR 和 VR 技术整合到马来西亚的电子商务公司中,本研究提出了一种解决方案,旨在促进消费者的积极参与,并增强在线零售的心理层面。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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