Pengaruh Harga, Kualitas Produk dan Kepercayaan terhadap Keputusan Pembelian Fashion Secara Online pada Mahasiswa Pendidikan Ekonomi, Universitas Pendidikan Ganesha

Ekuitas: Jurnal Pendidikan Ekonomi Pub Date : 2024-01-03 DOI:10.23887/ekuitas.v11i2.68704

Ni Luh Supraeni, I. W. Suwendra

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Abstract

The purpose of this research is to determine (1) the influence of price on online fashion purchasing decisions (2) the influence of product quality on online fashion purchasing decisions (3) the influence of trust on online fashion purchasing decisions, (4) the influence of price, product quality and confidence in online fashion purchasing decisions. The type of research used is causal research. The sampling technique used is simple random sampling. The population of this research is Economics Education Students Class of 2021 and 2022, with a sample size of 122. The data collection method uses a questionnaire and is analyzed using multiple linear regression, which includes the t test (T-test). The research results show that (1) there is a positive and significant influence of price on online fashion purchasing decisions partially, with a significance value of 0.000 <0.05. (2) there is a positive and significant effect of product quality on online fashion purchasing decisions partially, with a significance value of 0.000 <0.05. (3) there is a positive and significant influence of trust on online fashion purchasing decisions partially, with a significance value of 0.000 <0.05. (4) There is a positive and significant influence between price, product quality and trust on online fashion purchasing decisions simultaneously, with a significance value of 0.000 <0.05. The magnitude of the influence of price, product quality and trust on purchasing decisions is equal to 25.9%, evidenced by a coefficient of determination of 0.259.

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价格、产品质量和信任度对经济教育专业学生网上时装购买决策的影响》，格涅沙教育大学

本研究的目的是确定：（1）价格对在线时装购买决策的影响；（2）产品质量对在线时装购买决策的影响；（3）信任对在线时装购买决策的影响；（4）价格、产品质量和信任对在线时装购买决策的影响。采用的研究类型是因果研究。采用的抽样技术是简单随机抽样。研究对象为 2021 级和 2022 级经济学教育专业学生，样本量为 122 个。数据收集方法采用问卷调查，分析方法采用多元线性回归，其中包括 t 检验（T 检验）。研究结果表明：（1）价格对网上时装购买决策存在部分正向显著影响，显著值为 0.000 <0.05。(2）产品质量对网上时装购买决策有部分正向显著影响，显著值为 0.000 <0.05。(3）信任度对网络时尚购买决策有部分正向显著影响，显著值为 0.000 <0.05。(4）价格、产品质量和信任同时对网络时尚购买决策有正向显著影响，显著值为 0.000 <0.05。价格、产品质量和信任度对购买决策的影响程度为 25.9%，决定系数为 0.259。

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Ekuitas: Jurnal Pendidikan Ekonomi

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