SISTEM INFORMASI GEOGRAFIS PEMETAAN PETERNAKAN AYAM NEGERI/RAS DI KABUPATEN BATANG BERBASIS WEB

Afthon Arif Afthon
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Abstract

This research aims to analyze the strategy for developing laying chicken businesses in Batang Regency. This is because the current obstacles faced by chicken farming entrepreneurs will have an impact on business continuity, so a strategy design that is right on target is needed. Therefore, further analysis is needed on the business processes carried out in order to be able to compete with competitors competitively. This research is a qualitative descriptive study. Data was taken through direct observation, interviews and taking documents from chicken breeders in Batang Regency. The method used in this research is a purposive sample, namely taking samples with a specific purpose. This research uses primary data. The validity of the data in this research uses triangulation techniques. Data analysis in this research is qualitative with a descriptive analysis and interpretation approach. The results of the analysis prove that chicken breeders are in quadrant 1 position or support aggressive strategies to be able to develop and survive amidst increasingly competitive competition.
用于绘制巴塘县养鸡场地图的网络地理信息系统
本研究旨在分析巴塘县蛋鸡企业的发展战略。这是因为养鸡企业家目前面临的障碍将对业务的持续性产生影响,因此需要制定一个正确的战略。因此,需要进一步分析业务流程,以便能够在竞争中与竞争对手抗衡。本研究是一项定性描述性研究。数据是通过直接观察、访谈和从巴塘县养鸡户处获取的文件中获得的。本研究采用的方法是目的性抽样,即根据特定目的抽取样本。本研究使用的是原始数据。本研究使用三角测量技术确保数据的有效性。本研究的数据分析为定性分析,采用描述性分析和解释方法。分析结果证明,养鸡企业处于第 1 象限位置,或支持积极进取的战略,以便能够在日益激烈的竞争中发展和生存。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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