Abdulaziz Thabet Dabiah, Yahya S. Alotibi, Muhammad Imran Azeem
{"title":"Relationship between Social Media Use and Development of Crop Production Skills in Saudi Arabia","authors":"Abdulaziz Thabet Dabiah, Yahya S. Alotibi, Muhammad Imran Azeem","doi":"10.4314/jae.v28i1.3","DOIUrl":null,"url":null,"abstract":"The current study examined the information preferences of the subscribers of various agricultural content accounts on social media as well as the perceived impact of social media on crop production skills in Saudi Arabia. Data were collected from the subscribers of the agricultural content accounts of Saudi Arabia on social media using an online survey with the help of a structured questionnaire and a convenient sampling methodology. Both descriptive statistics and Pearson correlation analysis were run to analyse the data. The majority (81%) of the respondents preferred agricultural information in the form of videos, followed by photos (75%). Moreover, a moderate to high impact was reported by the respondents on their various agricultural skills. Trust in social media had a significant negative correlation with respondents’ perceived impact on their crop production skills. The respondents’ preferences for a particular type of information had a significant positive correlation with the perceived impact of social media on their crop production skills. We conclude that subscribers’ trust in social media and their preference for agricultural information in the form of videos are the critical factors that may shape their behaviourpositively. \n \n \n \n \n \n ","PeriodicalId":43669,"journal":{"name":"Journal of Agricultural Extension","volume":null,"pages":null},"PeriodicalIF":0.5000,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Agricultural Extension","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4314/jae.v28i1.3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"AGRONOMY","Score":null,"Total":0}
引用次数: 0
Abstract
The current study examined the information preferences of the subscribers of various agricultural content accounts on social media as well as the perceived impact of social media on crop production skills in Saudi Arabia. Data were collected from the subscribers of the agricultural content accounts of Saudi Arabia on social media using an online survey with the help of a structured questionnaire and a convenient sampling methodology. Both descriptive statistics and Pearson correlation analysis were run to analyse the data. The majority (81%) of the respondents preferred agricultural information in the form of videos, followed by photos (75%). Moreover, a moderate to high impact was reported by the respondents on their various agricultural skills. Trust in social media had a significant negative correlation with respondents’ perceived impact on their crop production skills. The respondents’ preferences for a particular type of information had a significant positive correlation with the perceived impact of social media on their crop production skills. We conclude that subscribers’ trust in social media and their preference for agricultural information in the form of videos are the critical factors that may shape their behaviourpositively.
期刊介绍:
The Journal of Agricultural Extension (JAE) is devoted to the advancement of knowledge of agricultural extension services and practice through the publication of original and empirically based research, focusing on; extension administration and supervision, programme planning, monitoring and evaluation, diffusion and adoption of innovations; extension communication models and strategies; extension research and methodological issues; nutrition extension; extension youth programme; women-in-agriculture; extension, Climate Change and the environment, ICT, innovation systems. JAE will normally not publish articles based on research covering very small geographic area that cannot feed into policy except they present critical insights into emerging agricultural innovations.