MANAGEMENT AND SUCCESS OF THE INTERNATIONAL ENTERPRISE

Abstract

The article examines the issues of choosing strategies for the development of international entrepreneur- ship in a global economy with an assessment of individual decisions when entrepreneurs create international companies. The article presents the results of the study, which describes in detail the competition in the market and the competitiveness of the market. The main direction of the research is to identify the strengths and weak- nesses of the market. Significant problems in the market were discussed and analyzed, and ways to effectively solve them were presented. Interesting opinions and important recommendations are offered. Keywords: International Enterprise, management of international entrepreneurship.