"THE IMPACT OF OVER-THE-TOP (OTT) AND SOCIAL MEDIA PLATFORM USAGE ON ANXIETY AND DEPRESSION AMONG ADOLESCENTS AND YOUNG ADULTS IN INDORE CITY: A STUDY OF KNOWLEDGE, ATTITUDES, AND PRACTICES (KAP)”, INDORE, MADHYA PRADESH

Abstract

Introduction: In the digital age, the proliferation of Over-the-Top (OTT) platforms and social media has reshaped the way adolescents and young adults interact with media and each other. While these platforms offer unprecedented access to information and social connectivity, their impact on mental health, particularly among younger populations, has become a subject of increasing concern. study to assess and learn more abo Objective: ut the relationship between excessive screen time and social media and how it impacts people's mental health. to determine whether there is a trend in the way that people with anxiety and depression utilise OTT platforms and social media. to determine if a certain usage behaviour on social media and over-the-top content can be a sign of poor mental health. of adolescents and young adults during the pandemic. In one of the districts of MP, 259 adolescents and young adults were selected using the systematic random sampling method. An online survey was conducted using an online survey questionnaire to collect the information. and study by using SPSS 25. The correlations between screen time (both gener Result: al and social mediaspecic) and mental health scores are positive but generally weak. This suggests that while there is a trend of higher screen time being associated with higher levels of depression and anxiety, the strength of this relationship is not very strong. Conclusion: Findings of our study indicate that the study concludes that there is a need for a greater understanding of the possible dangers of extended usage of digital media A statistical study showed a favourable relationship between the participants' greater levels of anxiety and depression and their increasing use of social media and over-the-top (OTT) platforms