OPINION OF GENERATION Y - HAS NORTH MACEDONIA SUCCESSFULLY DEALT WITH THE TOURISM CRISIS 2020-2022?

Abstract

Crisis events represent a costly threat to businesses in the tourism sector. Tourism companies have long recognized the importance of crisis management and realized that their passive attitude toward possible crises can negatively affect their work. Despite this knowledge, many of them are not prepared for a quick response and do not have mechanisms that can indicate that danger early. For those reasons, the need to write this paper arose, intending to provide tourism enterprises with an appropriate tool for successfully fighting against crises. This paper's main goal was to determine the opinion of Generation Y about "Were we able to deal with the crisis in the tourism sector in the Republic of North Macedonia in the period 2020-2022?". For this purpose, the authors did narrative research using secondary sources of information and empirical research about the problem. After processing the data and their visualization through tables and graphs, based on the results of the empirical research, the authors presented their conclusions and recommendations for appropriate actions in dealing with the crises encountered by the enterprises that belong to the tourism sector.