ANALISIS PEST : KAJIAN PADA CRUDE PALM OIL INDONESIA

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Pub Date : 2024-01-25 DOI:10.32477/jrm.v11i1.840

D. Widyaningtyas

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Abstract

Palm Oil is an important commodity and has a strategic role in the Indonesian economy. Palm oil derivative products have a good prospect. The utilization of palm oil is widely used as a basic ingredient of medicines and healthcare industry. The previous research showed Revealed Comparative Advantage (RCA) index of palm oil Indonesia above 1. RCA> 1 indicates this product has competitiveness, but it’s still needs to be improved. This study analyzes the condition of macro environment that influences the development of palm oil derivative products. Politic, Economics, Social, and Technology (PEST) analysis can provide a broad picture of the influence of external factors that are important for palm oil. The PEST analysis results show that political, economic, and social impacts have a high impact on the palm oil industry, while technology has a moderate impact. The high impact of the economic and social conditions on macro environment are some great opportunities for further development. Seeing this, it is necessary to concentrate on one major segment and sharpen its as a strategy.

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虫害分析：印度尼西亚毛棕榈油的虫害分析

棕榈油是一种重要商品，在印尼经济中具有战略地位。棕榈油衍生产品具有良好的发展前景。棕榈油被广泛用作药品和保健行业的基本成分。之前的研究表明，印尼棕榈油的显性比较优势（RCA）指数高于 1。本研究分析了影响棕榈油衍生产品发展的宏观环境条件。通过政治、经济、社会和技术（PEST）分析，可以大致了解对棕榈油重要的外部因素的影响。PEST 分析结果表明，政治、经济和社会影响对棕榈油产业的影响较大，而技术影响适中。经济和社会条件对宏观环境的影响较大，是进一步发展的巨大机遇。有鉴于此，有必要专注于一个主要领域，并将其作为一项战略加以强化。

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Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen

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