{"title":"The Interactive Effect of Message Framing and Power Distance Belief on Tourists’ Attitudes Toward Slum Tours","authors":"Sohyun Bae, Xiaoyan Liu, Piaoran Ren","doi":"10.1177/00472875231221148","DOIUrl":null,"url":null,"abstract":"Slum tourism, an activity in which tourists visit impoverished areas, has grown rapidly in recent years and, in turn, triggered intense debates in the public sphere and on social media. In the current research, we examine how and why different frames regarding slum tours (i.e., poverty tour vs. cultural tour) interact with tourists’ power distance belief (PDB) to influence their attitudes toward such tours. Using three studies, we show that tourists with low (vs. high) PDB have more negative attitudes toward slum tours when they are framed as poverty tours than as cultural tours, because they perceive taking such tours as being immoral. We further demonstrate that an appeal for donations mitigates the perceived immorality among low-PDB tourists, which consequently alters their negative attitudes toward such tours. Our research offers stakeholders in slum tourism, including travel agencies and policymakers, valuable insights into operating slum tours in a more ethical way.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.0000,"publicationDate":"2024-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00472875231221148","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Slum tourism, an activity in which tourists visit impoverished areas, has grown rapidly in recent years and, in turn, triggered intense debates in the public sphere and on social media. In the current research, we examine how and why different frames regarding slum tours (i.e., poverty tour vs. cultural tour) interact with tourists’ power distance belief (PDB) to influence their attitudes toward such tours. Using three studies, we show that tourists with low (vs. high) PDB have more negative attitudes toward slum tours when they are framed as poverty tours than as cultural tours, because they perceive taking such tours as being immoral. We further demonstrate that an appeal for donations mitigates the perceived immorality among low-PDB tourists, which consequently alters their negative attitudes toward such tours. Our research offers stakeholders in slum tourism, including travel agencies and policymakers, valuable insights into operating slum tours in a more ethical way.
期刊介绍:
The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.