Studi Empiris Penentu Kepuasan Destinasi Wisata Kota Padang Provinsi Sumatera Barat

Jurnal Ekonomi dan Bisnis Dharma Andalas Pub Date : 2024-01-31 DOI:10.47233/jebd.v26i1.1311

M. Abdilla, Idwar Idwar, Intan Permatasari, Rajunas Rajunas

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Abstract

The phenomenon of destination satisfaction is currently drawing attention from the tourism industry in tourist decision-making processes, thus necessitating empirical studies. The aim of this research is to determine the partial and simultaneous effects of trip experiences (X2), trip value (X2), destination personality (X3), perceived risk (X4), and novelty seeking (X5) on destination satisfaction (Y) in the tourism destination of Padang City. With 138 respondents, the research results indicate that, partially, Trip Experiences, Trip Value, Destination Personality, Perceived Risk, and Novelty Seeking significantly and positively influence the destination satisfaction of visitors to tourist attractions in Padang City. The multiple linear regression equation results show that the perceived risk experienced by visitors to tourist attractions in Padang City has a greater influence on destination satisfaction than trip experiences, trip value, destination personality, and novelty seeking. The relationship between the independent variables and the dependent variable is strong (R = 0.875), and the destination satisfaction of visitors to tourist attractions in Padang City is explained by Trip Experiences, Trip Value, Destination Personality, Perceived Risk, and Novelty Seeking by 0.757, while the remaining 0.243 is explained by other factors not included in the research model. Abstrak Fenomena destination satisfaction cukup menarik perhatian industri pariwisata saat ini dalam proses pengambilan keputusan wisatawan sehingga perlu dilakukan studi empiris.Tujuan penelitian ini adalah untuk mengetahui pengaruh trip experiences (X2), trip value (X2), destination personality (X3), perceived risk (X4) dan novelty seeking (X5) terhadap destination satisfaction (Y) pada destinasi pariwisata kota Padang scara parsial dan simultan. Dengan menggunakan 138 responden, Hasil penelitian menunjukan bahwa secara parsial Trip Experiences, Trip Value, Destination personality, Perceived Risk, Novelty Seeking berpengaruh positif signifikan terhadap destination satisfaction pengunjung objek wisata kota Padang. Dari hasil persamaan regresi linier berganda menunjukkan kontribusi perceived risk yang dirasakan pengunjung objek wisata di kota Padang lebih besar pengaruhnya terhadap destination satisfaction daripada trip experiences, trip value, destination personality, dan novelty seeking yang dirasakan pengunjung. Hubungan variabel independen ke variabel dependent hubungannya kuat (R = 0,875) dan destination satisfaction pengunjung objek wisata kota Padang dijelaskan oleh Trip Experiences, Trip Value, Destination personality, Perceived Risk, dan Novelty Seeking sebesar 0,757 sisanya 0,243 dijelaskan oleh faktor lain yang tidak termasuk dalam model penelitian.

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西苏门答腊省巴东市旅游目的地满意度决定因素的实证研究

目的地满意度现象目前在游客决策过程中备受旅游业界关注，因此有必要进行实证研究。本研究旨在确定巴东市旅游目的地的旅行体验（X2）、旅行价值（X2）、目的地个性（X3）、感知风险（X4）和寻求新奇（X5）对目的地满意度（Y）的部分和同时影响。在 138 名受访者中，研究结果表明，旅行体验、旅行价值、目的地个性、感知风险和新奇寻求对巴东市旅游景点游客的目的地满意度有显著的正向影响。多元线性回归方程结果显示，巴东市旅游景点游客的感知风险对目的地满意度的影响大于旅行经历、旅行价值、目的地个性和新奇寻求。自变量与因变量之间的关系很强（R = 0.875），巴东市旅游景点游客的目的地满意度由旅行经历、旅行价值、目的地个性、感知风险和新奇寻求解释了 0.757，其余 0.243 由研究模型中未包含的其他因素解释。摘要目的地满意度是旅游行业的一个重要指标，也是一项重要的经验研究。在巴东的旅游目的地中，旅行体验（X2）、旅行价值（X2）、目的地个性（X3）、感知风险（X4）和寻求新奇（X5）与目的地满意度（Y）的关系是平行和同步的。通过收集 138 份答复，我们发现旅行体验、旅行价值、目的地个性、感知风险、新奇寻求等因素对巴东地区旅游目的地满意度的影响是积极的。在巴东地区，旅行体验、旅行价值、目的地个性和寻求新奇感对目的地满意度的影响很小。自变量与因变量的比率为 0.875（R = 0.875），而巴东的目的地满意度与旅行体验、旅行价值、目的地个性、感知风险和新奇寻求的比率分别为 0.757 和 0.243。

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Jurnal Ekonomi dan Bisnis Dharma Andalas

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