Pengaruh Service Quality Terhadap Costumer Loyalty Melalui Trust Pada Perusahaan Tranex Mandiri

Jurnal Ekonomi dan Bisnis Dharma Andalas Pub Date : 2024-01-31 DOI:10.47233/jebd.v26i1.1136

Thesa Alif Ravelby, Erna Susanti, Riza Yonita, Suhery Suhery, Deni Suwandhani

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Abstract

This study aims to fill the knowledge gap by examining the effect of service quality on customer loyalty through trust in the Tranex Mandiri company. In this study, sampling was carried out by purposive sampling method which included non-probability sampling in the population of Tranex Mandiri Padang customers. The respondents studied were 200 respondents of Tranex Mandiri Padang customers. the results of research conducted SEM (Structural Equation Modeling) analysis with AMOS, it can be concluded that service quality has a significant effect on customer loyalty through trust in the Tranex Mandiri Padang company. Abstrak Penelitian ini bertujuan untuk mengisi kesenjangan pengetahuan dengan menguji pengaruh kualitas layanan terhadap loyalitas pelanggan melalui kepercayaan pada perusahaan Tranex Mandiri. Dalam penelitian ini, pengambilan sampel dilakukan dengan metode purposive sampling yang termasuk non-probability sampling pada populasi pelanggan Tranex Mandiri Padang. Responden yang diteliti sebanyak 200 responden pelanggan Tranex Mandiri Padang. hasil penelitian yang dilakukan analisis SEM (Structural Equation Modeling) dengan AMOS, dapat disimpulkan bahwa kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan melalui kepercayaan pada perusahaan Tranex Mandiri Padang

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Tranex Mandiri 公司服务质量通过信任对客户忠诚度的影响

本研究旨在通过研究服务质量对通过信任 Tranex Mandiri 公司的客户忠诚度的影响来填补知识空白。本研究采用目的性抽样法，在 Tranex Mandiri Padang 客户群体中进行非概率抽样。利用 AMOS 进行的 SEM（结构方程建模）分析结果表明，服务质量通过信任 Tranex Mandiri Padang 公司对客户忠诚度有显著影响。摘要本研究旨在通过研究服务质量对 Tranex Mandiri 公司客户忠诚度的影响来填补知识空白。本研究采用目的性抽样法，包括对 Tranex Mandiri Padang 客户群体的非概率抽样。研究对象为 200 名 Tranex Mandiri Padang 客户。利用 AMOS 进行的 SEM（结构方程模型）分析结果表明，服务质量对客户对 Tranex Mandiri Padang 公司的信任度有显著影响。

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Jurnal Ekonomi dan Bisnis Dharma Andalas

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