Rational intuition: a study on semiotic subjectivity

Abstract

Although scientific research usually emphasizes objectivity unaffected by any form of subjectivity, semiotic inquiries have to consider the role of subjectivity. In fact, social development, art, and literature always follow certain rules of objectivity, but these rules seem to be inescapably linked to the subjectivity of human beings. How can we avoid the subjectivity of research, or research biases caused by subjectivity, to ensure the objectivity of scientific research to the greatest possible extent? This paper answers the question through the cultural semiotics of jingshen, which is grounded in Chinese cultural traditions, especially the philosophies of Lao Tseu and Chuang Tzu. This line of inquiry seeks to identify objectivity in the constant transformation between the subject’s states of self and selflessness, while striving to avoid inductive and deductive biases caused by the “conceit” of rationality and to eliminate the constraints of specific concepts and images formed by existing knowledge as well as possible consequential “Verborgenheit.” The purpose is to achieve a state of “rational intuition,” returning to the natural mode of human existence and forging for semiotics a rationality-based path to the intuitive understanding of meaning.