Muslim Students Environment Awareness and Green Entrepreneurial Intention: Extended Theory Of Planned Behavior Approach

Abstract

This research aims to examine the effect of environmental awareness, attitude toward green entrepreneurial, subjective norms on green entrepreneurial and perceived behavioral control of green entrepreneurial on green entrepreneurial intention. Data is collected by distributing close questionnaires to one hundred seventy-three Indonesian Muslim students who studied in Indonesia, Pakistan, and several Middle east countries in the world It is analyzed by using PLS-SEM. Overall the findings of this research indicated that environmental awareness, attitude toward green entrepreneurial, subjective norm on green entrepreneurial, and perceived behavioral control on green entrepreneurial have positive and significant effects on green entrepreneurial intention. specifically, attitude toward behavior and subjective norms have no significant effect on green entrepreneurial intention.