Creating a Social Media Strategy for Your Eye Care Practice

Abstract

Regarding marketing in the digital landscape, there are two absolute must-haves: a website and a solid social media strategy. Think of your website as your practice’s digital home. Patients can review your services, meet your team, and conveniently book an appointment here. But to bring quality leads to your website and ultimately to the exam chair, you’ll need to harness the power of social media. However, there’s more to social media than meet the eye. This guide will help you develop a strategy that truly connects with the type of patients you want to see.