Analisis Manajemen Rantai Pasok dengan Metode Supply Chain Operation Reference PT Fourmi Asha Sejahtera

Abstract

In an era of economic development, business competition demands the acquisition of as many consumers as possible. This naturally requires a sound strategy in order to gain a competitive edge over rivals. The purpose this study evaluate performance of Multi-level Marketing (MLM) company’s supply chain with the SCOR model, which is one of the essential strategies a company should possess. This study uses the hybrid Best worst method (BWM) and Interval-valued Pythagorean Fuzzy Analytical Hierarchy Process (AHP) method to determine the highest-weighted criteria, this research seeks to identify performance metrics that need improvement. The data were collected by filling in tables, there are three groups of experts who participate in determining the highest-weighted criteria.  The results show metric Reliability are significant at the Level 1 with important weight of 0.36, and at level 3 the most significant metric for the multi-level marketing’s supply chain is Source with an important weight of 0.36.