OPERATIONS MANAGEMENT STRUCTURE APPLIED IN PRICING RATE DESIGN IMPLEMENTATION

Abstract

Companies in competitive industries find themselves in positions of needing to provide quality goods and services in ways that are efficient in terms of both production and cost. Because of this pressure toward efficiency, the Ford Motor Company, among many others, has had to reorganize its operational strategy. We analyze the ten strategic operational areas in which Ford made improvements, and we then go on to apply this framework to other sectors, including the energy sector. In doing so, we give recommendations for ProRate Energy Inc.’s innovative rate design, called ProRate/CLEP, which can benefit and improve operational efficiencies in implementing this innovative time-of-use rate design.