Hollywood Film Afişlerinde Tipografinin İmgesel Kullanımı

Abstract

Posters are visual or illustrated advertisements announcing various cultural, commercial, and social events. There are basic elements that enable these events to be announced and should be included in the poster. These elements are typography and imagery. Imagery may vary according to their creation methods. Photographs or illustrations can be used as images. An effective expression cannot be achieved without these two main elements in posters that enable the content to be announced to the target audience. As many things that change with technology, graphic design discipline and therefore poster design trends and approaches are changing and evolving in this path. This study aims to contribute to the classification of movie posters published in printed or online networks by examining examples after the 2000s, in which typography has been used prominently in Hollywood movie posters in recent years, and by revealing the strengths and weaknesses of these trends according to design rules.