A. E. Asmy, A. Rauf, Rahmawaty, Badaruddin, U. Khasanah
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引用次数: 0
Abstract
This research aims to reformulate the value-added model of persimmon fruit as an instrument to increase farmers’ income by developing a product downstream strategy. This research was conducted in Malang and Tulungagung in East Java through observation and interviews. Then, we used SWOT analysis technique (strengths, weaknesses, opportunities, and threats) to identify various factors in reformulating and developing strategies systematically. The results show that farmers must consider product diversification, improved quality and packaging, certification and label, increased nutritional value, marketing and promotion, network and partnership development, training and capacity building, access to capital and financing, research and innovation, and farmer empowerment. Then, in downstream development, it is necessary to carry out strategies in the form of increased production quality, sustainable agricultural practices, processed product development, preparation of partnerships with private parties, effective marketing and promotion, intelligent packaging, product diversification, logistics and distribution optimization, business and financial management, and organic and sustainable certification. This research also identified that persimmon fruit production has great potential, with a large amount land and a high amount of production. In addition, various downstream persimmon products in the form of processed food and beverages can provide significant added value and have the potential to increase farmers’ incomes.
ResourcesEnvironmental Science-Nature and Landscape Conservation
CiteScore
7.20
自引率
6.10%
发文量
0
审稿时长
11 weeks
期刊介绍:
Resources (ISSN 2079-9276) is an international, scholarly open access journal on the topic of natural resources. It publishes reviews, regular research papers, communications and short notes, and there is no restriction on the length of the papers. Our aim is to encourage scientists to publish their experimental and theoretical research in as much detail as possible. Full experimental and methodical details must be provided so that the results can be reproduced. There are, in addition, unique features of this journal: manuscripts regarding research proposals and research ideas will be particularly welcomed, electronic files or software regarding the full details of the calculation and experimental procedure, if unable to be published in a normal way, can be deposited as supplementary material. Subject Areas: natural resources, water resources, mineral resources, energy resources, land resources, plant and animal resources, genetic resources, ecology resources, resource management and policy, resources conservation and recycling.