Suresh Malodia, T. Otterbring, Babak Taheri, Amandeep Dhir
{"title":"How Negative Framing Affects VR Tourism Adoption: Exploring the Role of Travel Anxiety During Crisis Events","authors":"Suresh Malodia, T. Otterbring, Babak Taheri, Amandeep Dhir","doi":"10.1177/00472875241234387","DOIUrl":null,"url":null,"abstract":"This study investigates the impact of information framing (negative vs. positive) on the adoption of virtual reality (VR) tourism applications amidst various crisis events such as pandemics, natural disasters, political unrest, or terrorism. Using three experiments, we found that negatively framed information increases travel anxiety and the adoption of VR tourism more than positive framing, a pattern consistent across different crisis events. Travel anxiety, rather than perceived risk, was identified as the mediator in the relationship between information framing and VR tourism adoption. These insights are valuable for tourism marketers, policymakers, VR technology developers, and destination management organizations. They highlight the need for strategic information management during crises to influence traveler decisions and the potential of VR tourism as a tool for enhancing crisis resilience. These results also contribute to a deeper understanding of the dynamics between information framing, travel anxiety, and perceived risk in shaping tourism preferences and choices.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.0000,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00472875241234387","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This study investigates the impact of information framing (negative vs. positive) on the adoption of virtual reality (VR) tourism applications amidst various crisis events such as pandemics, natural disasters, political unrest, or terrorism. Using three experiments, we found that negatively framed information increases travel anxiety and the adoption of VR tourism more than positive framing, a pattern consistent across different crisis events. Travel anxiety, rather than perceived risk, was identified as the mediator in the relationship between information framing and VR tourism adoption. These insights are valuable for tourism marketers, policymakers, VR technology developers, and destination management organizations. They highlight the need for strategic information management during crises to influence traveler decisions and the potential of VR tourism as a tool for enhancing crisis resilience. These results also contribute to a deeper understanding of the dynamics between information framing, travel anxiety, and perceived risk in shaping tourism preferences and choices.
期刊介绍:
The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.