Pemberdayaan Komunitas Tuli Gresik (Kotugres) Melalui Pelatihan Bisnis Digital

Abimanyu: Journal of Community Engagement Pub Date : 2024-02-28 DOI:10.26740/abi.v5n1.p55-61

S. Supriyanto, Hafid Kholidi Hadi, Acep Ovel Novari Beny, Hitta Alfi Muhimmah, W. Wiryanto

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Abstract

The Gresik Deaf Community (Kotugres) is a community of young and productive deaf people who need to receive digital business training to support their economic independence. This training can also be used as a strategy to empower Kotugres from unfavorable conditions such as negative stigma from society, discrimination, neglect and economic and social marginalization. Kotugres' products need to be marketed digitally after manual/offline business processes have stagnated due to changes in people's mindsets which are starting to abandon offline shopping habits and tend to increase interest in online shopping, especially the Covid-19 pandemic situation which has not yet 100% subsided to create a digital business platform increasingly needed and popular with society. The PKM implementation went well, smoothly, participants were enthusiastic in taking part in the activities and were guided in using the market place. The next stage is preparing PKM outputs in the form of scientific publications in national journals or proceedings, publications in online mass media, and videos of activities uploaded on YouTube.

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通过数字商业培训增强格里西克聋人社区（Kotugres）的能力

格雷西克聋人社区（Kotugres）是一个由年轻且有生产能力的聋人组成的社区，他们需要接受数字商业培训，以支持其经济独立。这项培训还可作为一项战略，增强 Kotugres 的能力，使其摆脱不利条件，如社会的负面污名、歧视、忽视以及经济和社会边缘化。由于人们的心态发生变化，开始放弃线下购物习惯，倾向于增加对网上购物的兴趣，尤其是 Covid-19 大流行的情况尚未完全消退，因此，在手工/离线业务流程停滞不前之后，Kotugres 的产品需要进行数字化营销，以创建一个社会日益需要和欢迎的数字化业务平台。PKM 的实施工作进展顺利，参与者参与活动的热情很高，市场的使用也得到了指导。下一阶段将以在国家期刊或论文集上发表科学出版物、在网络大众媒体上发表出版物以及在 YouTube 上上传活动视频的形式，准备 PKM 的产出。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Abimanyu: Journal of Community Engagement

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