Inovasi Produk Herbal Telang Panjare Untuk Peluang Usaha Warga Kelurahan Gunung Anyar

Tengku Sandi Yudha Yudha, Ugy Soebiantoro
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Abstract

The butterfly flower, usually call the Telang flower, is a type of plant that grows like beans and has purple leaves. Butterfly pea flowers contain anthocyanin compounds, so when used as a solvent, they produce a purple color in food products. The anthocyanin compounds used as natural dyes also have antioxidant properties, which function to ward off free radicals and prevent premature aging and degenerative diseases. In this activity, the community RW1 Gunung Anyar Village, especially the KSH Cadres, were accompanied and given counseling regarding the manufacture and benefits of Telang Panjare Syrup, which can be used as a business opportunity by developing innovative products that can increase the sales value of consumer herbal drinks and create new market share so that this product can become a sustainable business. Panjare Telang Syrup is a beverage product made from herbal ingredients made from Telang flowers, which have a characteristic blue color. Also, the blue color dissolves in water, so the packaging looks attractive. UPN's "veteran" East Java village development team saw a business opportunity and experimented with producing Terang He Panjare His syrup. This idea was finally implemented well in socialization activities with the theme "Business Management Strategies for MSMEs."
Telang Panjare 草药产品创新为 Gunung Anyar 村居民带来商机
蝴蝶花通常被称为泰朗花,是一种长得像豆子、叶子呈紫色的植物。蝴蝶豌豆花含有花青素化合物,因此当用作溶剂时,会在食品中产生紫色。用作天然染料的花青素化合物还具有抗氧化性,能抵御自由基,防止过早衰老和退行性疾病。在此次活动中,RW1 Gunung Anyar 村的社区居民,尤其是 KSH 干部,在陪同下了解了 Telang Panjare 糖浆的生产过程和益处,并获得了相关咨询,通过开发创新产品,提高消费者草药饮料的销售价值,创造新的市场份额,从而使该产品成为一项可持续发展的业务。Panjare Telang 糖浆是一种饮料产品,由 Telang 花制成的草药成分制成,具有独特的蓝色。此外,蓝色还能溶于水,因此包装看起来很吸引人。UPN 的 "资深 "东爪哇村发展团队看到了商机,尝试生产 Terang He Panjare His 糖浆。这个想法最终在以 "中小微企业的商业管理策略 "为主题的社会化活动中得到了很好的实施。
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