Self-Efficacy of Live Streaming Hosts Influenced By Mindset

Detri Sefianmi, Rina Sari, Rika Mustika
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Abstract

Self-efficacy (Bandura, 1997) reflects the Host's belief in their ability to perform an activity. Furthermore, self-efficacy can influence the host's behavior when facing new challenges and situations. The level of individual self-efficacy is strongly influenced by the individual's ability to cope with the task. This condition is an indication of the form of mindset that affects the level of Host self-efficacy. According to Dweck (Rosyid, 2021), Mindset is the way a person views their ability to understand and face the world. A person's mindset can be seen from his attitude and behavior when responding to events or phenomena he experiences. Dweck (2015) suggests that there are two types of mindset, namely growth mindset and fixed mindset. This study uses quantitative research methods with an inductive approach. Respondents used were 402 Live Streaming Hosts. This research data collection uses a questionnaire distributed via google form. Based on the results of data analysis, it was found that there was a significant positive effect of fixed mindset and growth mindset on the self-efficacy of Live Streaming Hosts in the Kitty Live and Mico applications (R2 .019; sig<0.05 and R2 .020; sig<0.05). When Hosts have a growth mindset, it will increase their confidence in their abilities.
受心态影响的直播主持人的自我效能感
自我效能感(Bandura,1997 年)反映了宿主对自己从事某项活动能力的信念。此外,自我效能感还能影响宿主在面对新挑战和新情况时的行为。个人自我效能感的高低深受个人应对任务能力的影响。这种情况表明了影响宿主自我效能感水平的思维形式。德韦克(Rosyid,2021 年)认为,心态是一个人看待自己理解和面对世界的能力的方式。一个人的心态可以从他对所经历的事件或现象做出反应时的态度和行为中看出来。Dweck(2015)认为,心态有两种,即成长型心态和固定型心态。本研究采用归纳法的定量研究方法。受访者为 402 名直播主持人。本研究数据收集采用通过谷歌表格发放问卷的方式。根据数据分析结果发现,在 Kitty Live 和 Mico 应用程序中,固定型思维模式和成长型思维模式对直播主持人的自我效能感有显著的正向影响(R2 .019; sig<0.05 和 R2 .020; sig<0.05)。当主持人拥有成长型思维模式时,会增强他们对自己能力的信心。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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