Analisis Usaha Pengolahan dan Strategi Pemasaran Produk Salai Dari Baung Putih (Hemibagrus capitulum) di Desa Kota Bangun Ulu, Kecamatan Kota Bangun, Kabupaten Kutai Kartanegara

Juvenil:Jurnal Ilmiah Kelautan dan Perikanan Pub Date : 2024-02-29 DOI:10.21107/juvenil.v5i1.23055

Firdaus Sheno Aji, Qoriah Saleha, Juliani Juliani

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Abstract

Kota Bangun Ulu village has one smoked catfish processor called Busu Asru smoked fish. Busu Asru smoked catfish is well known to many people and the business has been running for 17 years. This research was carried out with the aim of analyzing income and feasibility with investment criteria R/C, BEP, ROI and PP and knowing marketing strategy carried out by the Busu Asru smoked cattfish processor located in Kota Bangun Ulu Village, Kota Bangun District, Kutai Kartanegara Regency. This research was conducted from January 2022 to July 2023, located in Kota Bangun Ulu Village, Kota Bangun District, Kutai Kartanegara Regency. The sample in this study consisted of 1 person using the Census Method. The results of the research show that the revenue from the Busu Asru smoked fish processing business is IDR. 4,803,754/month and the business is feasible to run. The marketing strategy that has been carried out in the Busu Asru smoked fish processing business is product development by product tasting, packaging and affixing labels, product guarantees and services diversivikasi. Techniques for increasing sales by delivering daily advertisements, institutional advertising, pricing tactics by setting real prices (right prices), physical arrangements and ways of displaying goods in close displays.

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库台卡塔尼加拉县哥打班贡乌鲁村白芒（Hemibagrus capitulum）加工产品的商业分析和营销策略

Kota Bangun Ulu 村有一家名为 Busu Asru 熏鱼的鲶鱼加工厂。许多人都知道 Busu Asru 熏鲶鱼，该企业已经营了 17 年。本研究的目的是根据投资标准 R/C、BEP、ROI 和 PP 分析收入和可行性，并了解位于库台卡塔内加拉县哥打班贡区哥打班贡乌鲁村的 Busu Asru 熏鲶鱼加工厂的营销策略。本研究于 2022 年 1 月至 2023 年 7 月在库泰卡尔塔内加拉县哥打邦坤地区哥打邦坤乌鲁村进行。本研究采用人口普查法，样本由 1 人组成。研究结果显示，Busu Asru 熏鱼加工业务的收入为 4,803,754 印尼盾/月。4,803,754印尼盾/月，业务经营可行。Busu Asru 熏鱼加工企业实施的营销战略是通过产品品尝、包装和贴标签、产品保证和服务多样化来开发产品。通过投放日常广告、机构广告、制定真实价格（合理价格）的定价策略、实物安排和近距离展示商品的方式来提高销售额。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Juvenil:Jurnal Ilmiah Kelautan dan Perikanan

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