The changing narratives in Nollywood movie viewing through online streaming

Abstract

The deployment of digital technologies for film production, distribution and marketing in the Nigerian film industry can be considered a giant stride, which has triggered drastic changes in the production values, quality and standards of the industry. This study examines the impact of these digital technologies on Nollywood film industry, howbeit, with particular focus on the changing narratives of movie viewing through online streaming. The study adopted the qualitative methodology, and the use of documents and visual media research instrument was utilized. Thus, different types of documents and other visual media like books and other publications, newspapers and the Internet were used to extract relevant data. Amongst other findings, movie viewing in Nollywood through online streaming has drastically changed the phase of the industry, as it has attracted new deals and secured production partnerships, locally and internationally; created new revenue streams for filmmakers and placed the industry on the global scale of vibrant film cultures. However, amidst these plethora of benefits, there are peculiar challenges that unless tackled, this development would not last. Consequently, this study concludes that, to sustain and maximize the gains of online movie streaming in Nollywood to deliver for the greater good, even in the long run, these loopholes in the system like issues bordering on content development, contractual agreements, cyber security, illegal downloaders etc. should be addressed. This study recommends the respective agencies of government and relevant industry stakeholders should leverage on this great advancement, and expedite action in tackling the issues that will truncate it.