Integrated Multi-Income Stream Performance Dashboard: a Japanese Corporate Banking Case

Abstract

In response to the complex operational challenges faced by Japanese Corporate Banking (JCB), arising from the coexistence of disparate core banking systems post-merger, this study aims to address inherent issues affecting marketing performance monitoring. The existing condition at JCB is characterized by data inconsistency, limited system interoperability, and fragmented income tracking through multiple Excel reports and management systems. Recognizing the gaps in the current setup, the research question revolves around how to enhance marketing performance monitoring effectively. The research objectives, therefore, encompass the development and implementation of a tailored integrated report utilizing the CRISP-DM methodology. This innovative performance dashboard harmoniously consolidates data from diverse sources, presenting a cohesive representation crucial for comprehensive marketing performance assessment. Leveraging advanced methodologies like data normalization and cross-platform integration, the research approach ensures streamlined income tracking, mitigating existing limitations. The data, drawn from various product applications, undergoes meticulous processing to facilitate a unified view on the integrated dashboard. The anticipated result is a significant improvement in monitoring efficiency, heightened data accuracy, and an empowered decision-making process within JCB's operations. The business implication of this initiative is the tangible enhancement of the bank's ability to comprehensively assess income performance, thereby elevating the quality of strategic decision-making and reinforcing JCB's competitive positioning in the banking sector.