Factors Influencing the Intention to Use E-Wallet by using Theory of Reasoned Action (TRA) & Technology Acceptance Model (TAM): Evidence from Consumer in Malaysia

Abstract

E-Wallet is an essential part of E-payment and even more crucial in day-to-day use by all generations. The pattern of customer purchase behavior has changed in the age of technology. The consumer has changed to cashless buying behavior because of numerous fintech solutions, like online payment. Since they were raised in the smartphone era, Gen-X consumers in the twenty-first century have had a more positive attitude toward technological devices. This study was conducted to examine the factors influencing the intention to use e-wallet amongst gen-x in Malaysia. The factors influencing the intention to use an e-wallet on gen-x were determined using the Theory of Reasoned Action (TRA) and Technology Acceptance Model (TAM). This study would allow all stakeholders to understand the factors that may influence the Gen-X born between 1965 and 1980 to use an e-wallet. The intention to use an e-wallet could be affected by personal innovativeness, perceived security, usefulness, and social influences — this research study utilized a deductive approach with quantitative methods of survey questionnaires. A total of 394 valid respondents were collected through a Google form, which was circulated to friends and family to test respondents’ responses towards the said factor th at could influence their intention to use an e-wallet. Collected data were analyzed using SPSS software, and multiple regression analyses were used to test the causal relationship between the dependent and independent variables in this study.