Beef, Beans, or Byproducts?

Kelsey Speakman
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Abstract

Flexitarianism was one of the top food trends of the summer in 2020. Characterizing reductions in meat eating as representative of the reflections on personal and societal health that were taking place at the time, Canada’s largest food retailer, Loblaw situated the company’s expanded plant-based offerings as a response to a “new us” that was emerging from the COVID-19 pandemic. This article explores the protein pathways that Loblaw opens and closes by promoting “flexitarian choices for our changing lifestyles”. Focussing on reduced beef consumption as a target of flexitarian intervention, I situate flexitarianism in relation to calls for a “protein transition”, which would address the risks the dominant beef industry poses to animal, human, and planetary wellbeing. Drawing from a larger case study on beef shopping at Loblaw supermarkets, I consider the extent to which the version of flexitarianism on display at Loblaw supermarkets might support the status quo in the dominant beef industry. As a flexible framework, flexitarianism holds potential to respond contextually to the needs of varying food networks in Canada. As a defined consumer demographic, however, flexitarianism is poised to reroute this flexibility away from diverse food systems toward adaptable investments, which would insulate financial portfolios from the risks of intensive animal agriculture without requiring meaningful changes within those industries.
牛肉、豆类还是副产品?
素食主义是 2020 年夏季最热门的食品趋势之一。加拿大最大的食品零售商洛布劳(Loblaw)认为,减少肉类摄入量代表了当时人们对个人和社会健康的反思,该公司扩大以植物为基础的产品种类,是对 COVID-19 大流行病中出现的 "新我们 "的回应。本文探讨了 Loblaw 通过推广 "为我们不断变化的生活方式提供灵活选择 "而开辟和关闭的蛋白质途径。以减少牛肉消费作为柔性主义干预的目标,我将柔性主义与 "蛋白质转型 "的呼吁联系起来,这将解决占主导地位的牛肉业给动物、人类和地球福祉带来的风险。我从一项关于在洛布劳超市(Loblaw)购买牛肉的大型案例研究中,思考了洛布劳超市所展示的柔性主义在多大程度上支持了占主导地位的牛肉产业的现状。作为一个灵活的框架,柔性主义有可能根据加拿大不同食品网络的需求做出相应的回应。然而,作为一个确定的消费人群,柔性主义准备将这种灵活性从多样化的食品体系转向适应性强的投资,这将使金融投资组合免受集约型畜牧业的风险,而无需在这些行业内部进行有意义的变革。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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