Investors’ intention toward green investment: an extension of the theory of planned behavior

Waleed Hemdan, Jian Zhang
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引用次数: 0

Abstract

PurposeThis study investigates how to motivate behavioral intentions toward green investment (BIGI) with the moderating effect of social media platforms usage (SMPU) among individual investors in Egypt.Design/methodology/approachThe study used partial least squares structural equation modeling (PLS-SEM) to analyze the data and test hypotheses based on a sample of 550 individual investors with investment experience.FindingsThe results show that attitude, subjective norm (SN), and perceived behavioral control (PBC) have a significant relationship with investors' behavioral intention toward green investment. The moderating effect of (SMPU) supported the relationship between (SN), (PBC), and (BIGI), but (SMPU) does not support the relationship between attitude and (BIGI).Practical implicationsThis study provides some implications for investment providers, service providers, and policymakers.Originality/valueDespite the increasing global interest in climate change and its consequent opportunities and challenges for business, previous studies did not strongly emphasize green investment. So, based on the theory of planned behavior (TPB), this study sheds light on the motivational factors that may push investors' behavioral intentions toward green investment. With the increasing interest in digital transformation, the study also examined how digital platforms support (BIGI), especially in Egypt as a developing country.
投资者的绿色投资意向:计划行为理论的延伸
本研究以埃及 550 名有投资经验的个人投资者为样本,采用偏最小二乘结构方程模型(PLS-SEM)分析数据并检验假设。研究结果表明,态度、主观规范(SN)和感知行为控制(PBC)与投资者的绿色投资行为意向有显著关系。本研究为投资提供者、服务提供者和政策制定者提供了一些启示。原创性/价值尽管全球对气候变化及其给企业带来的机遇和挑战的关注与日俱增,但以往的研究并未大力强调绿色投资。因此,基于计划行为理论(TPB),本研究揭示了可能推动投资者绿色投资行为意向的动机因素。随着人们对数字化转型的兴趣与日俱增,本研究还探讨了数字化平台如何支持(BIGI),尤其是在作为发展中国家的埃及。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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