Cultivating Authenticity as Role Models: Women in STEM Influencers on Instagram

IF 4.6 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2024-03-30 DOI:10.1177/10755470241239942

Jocelyn Steinke, Katie Baumel, Meredith M. Turner

引用次数: 0

Abstract

Despite recent increases, women continue to be underrepresented in science, technology, engineering, and mathematics (STEM). Using social identity theory as a framework, this study conducted a reflexive thematic analysis of 614 Instagram posts by 30 women in STEM influencers on Instagram to determine the extent to which and how they portrayed themselves as role models. Findings revealed that these influencers exhibited important role model traits: (a) favorable personality traits, (b) STEM expertise, and (c) personal connections with audience members, and they also displayed authenticity and knowledge of trending platform features in their posts. Implications for science communicators and STEM educators are discussed.

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培养真实的榜样：Instagram 上的 STEM 女性影响者

尽管最近女性在科学、技术、工程和数学（STEM）领域的人数有所增加，但其代表性仍然不足。本研究以社会认同理论为框架，对 30 位 STEM 领域的女性影响者在 Instagram 上发布的 614 篇 Instagram 帖子进行了反思性专题分析，以确定她们在多大程度上以及如何将自己塑造成榜样。研究结果表明，这些影响者表现出了重要的榜样特质：（a）良好的个性特征；（b）STEM 专业知识；（c）与受众的个人联系；她们还在帖子中表现出了真实性和对流行平台功能的了解。本文讨论了这对科学传播者和 STEM 教育工作者的启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.