“It’s Not so Easy to Measure impact”: A Qualitative Analysis of How Universities Measure and Evaluate Their Communication

IF 2.3 Q1 COMMUNICATION

International Journal of Strategic Communication Pub Date : 2024-03-25 DOI:10.1080/1553118x.2024.2317771

Isabel Sörensen, Sophia Charlotte Volk, Silke Fürst, Daniel Vogler, Mike S. Schäfer

引用次数: 0

Abstract

Universities are key actors at the intersection of science and society and their strategic communication and its effective implementation is essential, as is the measurement and evaluation (M&E) of...

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"衡量影响并非易事"：对大学如何衡量和评估其传播的定性分析

大学是科学与社会交汇点上的重要参与者，其战略传播及其有效实施至关重要，对其进行衡量和评估（M&E）也是如此。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.