Using a Digital Internal Communication Strategy for Digital Capability Development

IF 2.3 Q1 COMMUNICATION

International Journal of Strategic Communication Pub Date : 2024-03-24 DOI:10.1080/1553118x.2024.2330405

Lucia Wuersch, Alain Neher, Jane F. Maley, Marc K. Peter

引用次数: 0

Abstract

This study aims to illustrate the multidimensional perspective of digital internal communication defined and applied in the context of strategic communication, and how digital capability developmen...

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利用数字化内部交流战略发展数字化能力

本研究旨在说明在战略传播背景下定义和应用的数字内部传播的多维视角，以及数字能力发展如何与战略传播相结合。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.