Scaling Use-case Based Shopping using LLMs

Abstract

Products on e-commerce websites are usually organized based on seller-provided product attributes. Customers looking for a product typically have certain needs or product use-cases in mind, for e.g., a headphone for gym classes, or a printer for a small business. However, they often struggle to map these use-cases to product attributes and subsequently fail to find the product they need. In this talk, we present a use-case based shopping (UBS) ML system that facilitates use-case based customer experiences (CXs). The UBS system recommends dominant product use-cases to customers along with most relevant products for those use-cases. Use-cases and their definitions vary across product categories and market-places (MPs). This makes training supervised models for thousands of e-commerce categories and multiple MPs infeasible by collecting large amount training data needed to train these models. In this talk, we present our work on scaling the UBS model by instruction tuning an LLM for our task.