The Role of ‘About Us’ Pages in Online Food Stores

D. Strzębicki
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Abstract

The primary objective of the article was to delineate the role and diversity of the ‘About Us’ pages on the websites of online food retailers. The research employed the content analysis method, allowing for identification of the content variables on the studied pages, along with an analysis of their frequency and occurrence. The findings revealed that the utilisation of ‘About Us’ pages is prevalent in organic food online stores. These pages exhibit a diverse range of content, primarily centred around promoting the offered products and conveying the values associated with a healthy lifestyle and nutrition.
关于我们 "页面在在线食品商店中的作用
文章的主要目的是界定在线食品零售商网站上 "关于我们 "页面的作用和多样性。研究采用了内容分析法,对所研究网页上的内容变量进行了识别,并对其频率和出现情况进行了分析。研究结果表明,"关于我们 "页面的使用在有机食品在线商店中十分普遍。这些页面的内容多种多样,主要围绕推广所提供的产品以及传达与健康生活方式和营养相关的价值观。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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