Youth "Hanfu culture" in the context of the subcultural perspective of the development of Chinese street fashion

Abstract

The development of the Hanfu Culture youth movement in China has been going on for more than ten years. The purpose of this study is to clarify the importance of the historical influence of ancient fashion on modern Hanfu costume and its perception by the youth of the country. The object of the study is social relations. An empirical survey using the example of young residents of Chengdu showed that fans of the "Hanfu culture" make up the absolute majority, and these are mainly women of a wide age range and Han youth with a higher cultural level with a good education. The author proves that the main goals of the Hanfu youth movement are: inheritance, dissemination and popularization of Hanfu culture; development and innovation of Hanfu culture. Based on the conducted surveys and tests, the author concludes that the rise of the youth "Hanfu culture" is mainly due to the following reasons: the awakening of national identity, inspired by the ongoing development of globalization; the increase in national consciousness caused by the emphasis on historical consciousness in domestic policy towards ethnic minorities.   The following methods and methodology were used in the research process: Analysis of historical sources: historical documents, images, artifacts and literature; Questionnaires: among various population groups; Personal survey; Comparative analysis. The methodology included a comprehensive approach to the study of the historical context and its impact on modern fashion. The presented article explores the historical influence of ancient fashion on modern street fashion, taking into account questionnaires, personal survey and analysis of historical time periods and forms of Chinese Hanfu costume. The main conclusions of the study are to identify the significant influence of ancient fashion on modern street fashion trends, as well as to understand the importance of preserving historical heritage in modern fashion. A special contribution of the author to the research of the topic is an integrated approach to the analysis of historical data and opinions of various groups of society, which allowed us to get a more complete picture of the influence of ancient fashion on modern culture. The novelty of the research lies in the use of a combination of questionnaire methods, personal survey and analysis of historical forms to study this topic, which allowed us to obtain unique results and a deep understanding of the evolution of fashion.