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Direct, indirect and mediation effects of consumer ethnocentrism on the willingness to pay premium price for locally produced honey

Journal of International Food & Agribusiness Marketing Pub Date : 2024-03-06 DOI:10.1080/08974438.2024.2321861
R. K. Bannor, Abigail Oparebea Boateng, H. Oppong-Kyeremeh, Ebenezer Bold
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消费者民族中心主义对当地产蜂蜜溢价意愿的直接、间接和中介效应
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Journal of International Food & Agribusiness Marketing
Journal of International Food & Agribusiness Marketing
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