Ideological and Political Reform and Exploration of Applied Undergraduate College Courses—Take the Course “Service Marketing” as an Example

Abstract

With the rapid development of globalization and informatization, the deepening reform of education and the continuous advancement of quality education, curriculum ideology and politics have become an important part of college education. As an important discipline in colleges and universities, service marketing should also actively integrate ideological and political elements to cultivate talents with noble character and solid marketing skills. In the context of course ideology and politics, how to integrate ideological and political elements into the teaching of service marketing and cultivate students’ comprehensive quality is an important topic facing colleges and universities. Taking the course “Service Marketing” as an example, this paper deeply discusses the importance and implementation path of the ideological and political reform of the applied undergraduate college curriculum. Through the interpretation of the ideological and political concept of the curriculum, the setting of reform goals, the excavation of ideological and political elements and the analysis of specific implementation strategies, this paper provides a useful reference for the ideological and political reform of college courses.