Development of an Integrated Digital Business Platform as a Realization of Customer Relationship Management for Polimedia Student Entrepreneurship

Abstract

For nearly 14 years of existence, Politeknik Negeri Media Kreatif (Polimedia) through entrepreneurship courses has been producing the output of various businesses carried out by students. However, there is no business platform that accommodates all student businesses so that they become businesses that many do not continue. Currently, the digital world is a part that cannot be separated from various lines of life. Since the pandemic, most activities were carried out online. It takes significant strides to stay in the middle of big competition. Customer Relationship Management (CRM) is a term used in business in the form of steps or procedures related to customers in a website. Departing from this, in this research proposal the proposer submits the development of an integrated digital business platform as a customer embodiment relationship management for Polimedia’s Student Entrepreneurship Platforms. It is used to accommodate all student-run businesses as well as an effort to market it widely. Keywords: business platform, customer relationship management, entrepreneurship, students