Designing Company Profile of Betawi Cultural Village Setu Babakan in Photo Book

Abstract

This research aims to create promotional media for Betawi Culture in the form of photo books. The photo book was designed in several stages, namely taking photos of all areas in Setu Babakan with the Rule of Third composition; filling the frame, diagonal, symmetry; low angle, eye level, high angle; available lighting and artificial lighting. The photo book was designed with Betawi identity colors, namely green and yellow on the front and back covers and a white background on the content. League Gothic font type for the title and Montserrat for the content were used. Content editing and styling were done using the Canva application. Then, it was tested and evaluated to produce a photo book with the title Setu Babakan Betawi cultural village. This photo book contains 80 pages about Setu Babakan and Betawi Culture along with descriptions. Keywords: photo book, company profile, Betawi Culture, Setu Babakan, promotional media