Research on High School Students "Melon-Eating Masses" Behavior

Abstract

The current trend of enthusiastically watching videos or live streams featuring individuals consuming fruit (especially watermelons) has emerged as a common behavior among the high school student population, a trend known as "melon-eating masses". And the popularity of this phenomenon has raised concerns among educators and parents about adolescent development. Therefore, it is necessary to investigate the reasons associated with the emergence of this phenomenon and the related behavioral patterns. Using the qualitative research method, this research provides an in-depth exploration of high school students fascination with the "melon-eating masses" and attempts to understand the underlying reasons that drive this interesting trend. The allure of the "melon-eating masses" among high school students stems from a blend of social, psychological, and cultural factors. This study reveals the correlation between stress alleviation, social emulation, and content novelty. Furthermore, it highlights the necessity for a nuanced understanding of modern media consumption patterns and emphasizes the significance of proactive engagement by educators and guardians to address emerging trends influencing adolescent behavior.