Explore the Factors and Influences of the Frequency of Use of Artificial Intelligence Technology in Entertainment Software

Abstract

AI technology is developing quickly, and as a result, it is being used extensively in many different contexts and industries. The advancement of these technologies cannot be separated from user feedback and experience. At the current stage of continuous development and progress of AI technology, how to increase the frequency of users' use of new AI technologies, especially in software applications, is a question worth exploring. Based on the TPB method, this article takes the artificial intelligence search function launched by the iQIYI platform as an example to explore the impact of personal experience and information dissemination methods on the frequency of users using artificial intelligence technology on entertainment platforms. The research shows that by improving personal experience and optimizing information dissemination methods, users' frequency of using AI technology can be increased, and user satisfaction can be improved. Therefore, it should focus on the design and optimization of user experience and information dissemination methods to attract more users to use AI technology and increase their frequency of use. This will help promote the development and application of AI technology, bringing more convenience and innovation to people's lives.